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Episodes
Sunday Oct 18, 2020
Sunday Oct 18, 2020
Welcome to the MichMash Podcast, I’m your host, Mich Hancock. Every business has a story, so how do you communicate it? In today’s episode, I will be speaking with Jean Storlie. Jean is the President of Storlietelling LLC, a service that designs and facilitates processes to help business teams tackle strategic planning, innovation, and other challenges by working together to crack the code of their problem and help professional audiences to create meaningful stories for business communications. Jean is also an author of several books and a facilitator of innovation.
Let’s jump right into Jean’s story and learn just how it is that Jean is able to solve a business’s biggest challenges through the art of storytelling.
Things you will learn in this episode:
[00:01 – 05:34] Opening Segment
- I welcome and introduce my guest, Jean Storlie
- President of Storlietelling
- Solving business problems by “storlietelling”
- Crafting stories for businesses
- First -finding and evaluating problems first then work with the team
- Collaborate and look for themes and stories within data
- Find the what and the why
- Second - testing, developing, and prototyping
- Last - Implementing the solution
[05:35 – 12:42] Using Stories to Solve Problems
- Jean talks about how and why she started Storlietelling
- Registered dietitian masters in exercise science
- Transitioned into communication
- Hired by General Mills to identify areas of innovation
- Opportunity disguised as loss
- Realized a passion for helping people solve problems
- Jean’s education process
- Certified in Myer Briggs
- CPSI
- Learning lessons from the past
- The movement towards business storytelling
[12:43 – 24:49] The Story Behind Storlie
- I talk about all the elements that go behind creating a simple commercial and how storytelling applies
- How you can reach out to Jean
- Links below
- The story behind Storlie
- Norwegian origins
- Stories about the magic of Norway
- Jean’s favorite plant - what and why
- Asiatic Lillies
[24:50 – 31:56] Closing Segment
- Jean gives us a story gem
- Wild story ideas
- Potential for stories
- Mining your life for ideas from experience
- Finding the stories that fit
- Strategic intent
- Jean talks about her book
- See resources below
- Final Words
Resources Mentioned:
- Once Upon an Innovation by Jean Storlie
- Myers-Briggs Certification
- Creative Problem Solving Institute
Tweetable Quotes:
"Whatever the team is trying to crack the code on, I can come and help them combine analytical rigor, along with stories to spark wild imagination and shed new light and insight on tackling those challenges.” - Jean Storlie
“Facts and data tell us the ‘what,’ Stories tell us the ‘so what.’” - Jean Storlie
You can connect with Jean on LinkedIn and Twitter. Visit her website https://storlietelling.com/ to learn more.
To know more, you can connect with me on LinkedIn, Instagram, Facebook, and Twitter. Also, visit my website https://100thmm.com/ to learn more about getting your free social media marketing consultation!
I want to know more about you! Email me at mich@100thmm.com
This show is brought to you by https://storlietelling.com/; working with you to make innovative and creative solutions for your business using the unique stories you have to offer.
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